Tag: google

Come On Amazon, Get Into Crypto Already

In Big Tech, Apple was usually the one who was late to the party. When it comes to crypto, that does not seem to be the case. Apple has made moves to hire an “alternatives payment” manager that we can assume involves cryptocurrency. It became obvious when one of the key qualifications mentioned was experience with cryptocurrency. Google has been involved with blockchain technology related matters like their partnership with Theta Labs network. Other Big Tech companies like Twitter, Facebook and Microsoft have dabbled with blockchain and cryptocurrency on occasion but there is one company that we have not heard much about recently being involved in crypto … Amazon.

Amazon has actually patented a blockchain-based product authenticator back in 2020. It is not using cryptocurrency (as of writing) and has not really been in the news much. Amazon even removed crypto from their payment methods from the Twitch.TV platform . There is however news that Amazon is moving towards cryptocurrency payments. Just like Apple, Amazon is looking for a digital currency and blockchain expert. They might be considering crypto payments for their online retail business.

It is a big deal if Amazon embraces crypto. Not just for payments, but if the company invests in digital assets like Tesla. Amazon has a large retail empire which they could open to retail for cryptocurrency. This will most likely require payment processors like Visa, who have started to process cryptocurrency for payments in 2021. Amazon may permit payment processors to handle cryptocurrency to fiat conversions, meaning the final payment will still be in fiat.

Developers would find it an opportunity to create gateways for payment processors from crypto to fiat. Regulations must be followed as part of jurisdiction laws, so how it will be implemented is the challenge. The less you have to deal with regulators, the better it will be to just allow others to deal with it. Then again why would Amazon need a third party, when they are more than capable of implementing a system with their vast resources available.

According to an Amazon spokesperson:

“We’re inspired by the innovation happening in the cryptocurrency space and are exploring what this could look like on Amazon. We believe the future will be built on new technologies that enable modern, fast, and inexpensive payments, and hope to bring that future to Amazon customers as soon as possible.”

It sounds like the type of news that can move the market to the upside. It is also what speculators want to hear because it can generate more interest in Bitcoin and other cryptocurrency. That usually leads to FOMO buying sprees that help drive prices of digital assets higher. While the news cycle from the media had been full of FUD the past few weeks since “Elon FUD” back in May, it has since become more positive. Whether or not Amazon does finally consider cryptocurrency payments or develop their own token, they have confirmed their interest. For many analysts that is a sign that cryptocurrency is not about to go away any time soon.

(Cover Photo Credit by Anna Shvets)

Apple Pay and Coinbase Bring Crypto Payments To Retail

As of June 2021, users who have Apple Pay can now pay for items with cryptocurrency by way of the Coinbase debit card. The card also supports Google Pay with the option to pay with cryptocurrency like Bitcoin and Ethereum. In a press release statement (From the Coinbase blog):

“You can now use your Coinbase Card with Apple Pay and Google Pay to make it even easier to spend crypto at home and on the go.”

It is Coinbase that has integrated cryptocurrency payment options, and is not directly from Apple Pay. This means that users will need a Coinbase card first, which can then be added as a payment option on Apple Pay.

Coinbase provides a debit card from which users can attach their cryptocurrency wallet to use funds. One of the perks it offers is a cash-back spending feature (up to 4% according to Coinbase). This rewards heavy users back to their iPhone.

Before a user can pay with cryptocurrency, it is clear that it is not a direct exchange of value. It must first be converted to fiat at the point-of-sale. The merchant must also support payments in cryptocurrency, so this means that users cannot just use their card to make any payment in cryptocurrency. Merchants who accept the card can offer designated cryptocurrency payment methods (e.g. ETH, XLM, BTC).

Cryptocurrency debit cards are providing users not just a new payment method, but a way to actually use digital assets as a medium for exchange. They can be used to pay for goods and services where it is accepted, and that allows more utility for cryptocurrency. There are other types of cards offered by Crypto.com and BitPay, with their own reward system for users.

With crypto payments going toward mainstream adoption, the question is whether the volatility will have any negative effect. An example of this is sudden change in price of a cryptocurrency in the middle of a transaction. How will payment processors handle the variations, which can suddenly increase or decrease without warning? The idea is making the payment at the point-of-sale, but users may delay in paying from the time of quote. In the real world, prices are fixed with fiat currency and users pay for an item as listed. Prices don’t suddenly change after a few minutes. With crypto, prices can suddenly change while a user is waiting to make a payment. This is certainly something that will be tested.

Certain crypto, like Bitcoin, may be considered too valuable to spend. However, that would probably be the digital asset merchants would like to accept for cryptocurrency payments. Users will have to consider whether they want to spend fractions of their BTC for a pair of sneakers or just HODL it. There are other crypto options of course, which is why this can still work out for both users and merchants. Another thing to take note of are the transaction fees. Users would probably want to use a blockchain where transaction fees are cheapest to spend their crypto.

Stablecoins may provide a better solution to go around the volatility. This might be a good option since it is pegged to more stable assets. Users can set their Coinbase card to use a stablecoin like USDC as their payment option method. All users will need to do is convert a certain amount of their base crypto like Bitcoin to a stablecoin. From there they can fund their debit card with less worries about volatility.

Both Apple Pay and Google Pay come from large tech platforms that serve millions of users. Integration with cryptocurrency payments is further simplified through the use of smartphones. Apple Pay users have iOS (iPhone) while Google Pay users have Android (Samsung, OnePlus, Huawei, etc.). This finally takes the world of retail digital payments to the blockchain.